Guys! Need help covering up your bulging pecs and rock-hard abs? Just call Super Spanx Man!
…Look, I know they can’t exactly use Peter Griffin in the ad but at least find a model that looks like he could potentially have a problem area - even though he doesn’t - thus duping us in to thinking…”Wow! They’re really effective!” …and buying them for our loved ones…only to discover that the only thing that will actually cover his beer belly is large screen…which we will then start to carry around with us at all times, insisting that he stands behind it, whilst cursing Spanx and shaking our fists at the sky. It’ll be awkward to transport, especially if your car breaks down and you’re a bus wa*k*r for the day, but needs must.
That’s what real advertising is about!
But no…Spanx for Men went with this.